Frequently Asked Questions
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SEO (Search Engine Optimization) refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs) organically. It is important because higher rankings lead to increased visibility, which can drive more traffic, leads, and conversions for your business without the need for paid advertising.
Organic search refers to the unpaid listings that appear on search engine results pages based on relevance to the search query. Paid search, on the other hand, involves advertisements that businesses pay for to appear at the top or bottom of SERPs. Organic results are achieved through SEO efforts, while paid results are obtained through PPC (pay-per-click) campaigns.
Social media platforms help businesses connect with their audience, increase brand awareness, and promote products or services. They enable targeted advertising, foster customer engagement through content sharing and interaction, and provide valuable insights through analytics tools that help measure campaign performance and audience behavior.